Product details and supporting examples from the original July 2026 deck.
Check availability, prices and limits with the linked primary sources.
Don't memorise these — each comes back with its own slide. This is just your map.
| Maker | Flagship lineup (July 2026) | Known for |
|---|---|---|
| Anthropic | Claude Fable 5 · Opus 5 · Sonnet 5 · Haiku 4.5 | coding, agents, long context |
| OpenAI | GPT‑5.6 — Sol · Terra · Luna | general reasoning, Codex |
| Gemini 3.6 Flash · 3.5 Flash‑Lite (3.5 Pro still unreleased) | multimodal, large context |
The same tiers repeat everywhere: large (smartest, priciest) · medium (the sweet spot) · small (fast & cheap) — plus a frontier tier on top lately. It reshuffles every few months — treat any list as a snapshot. For today, the products matter more than the model names —
The chat assistant — web, desktop, mobile. Drafting, analysis, files, web search.
The coding agent, for developers — terminal & IDE.
The agent for everyone else — point it at a folder of files. Next slide.
Prompt → decks, pages & visuals in your brand. Two slides on.
A browser extension that reads pages, clicks and fills forms with you.
Side panel inside Excel, PowerPoint, Word & Outlook — see "plugging it in".
One subscription, not six products: everything here is included from Pro at ~$20/mo (free tier = chat only). Prices as of July 2026.
Anthropic's agent for developers: lives in the terminal or editor, reads a whole codebase, writes & runs code, fixes its own mistakes. Included from Pro (~$20/mo).
OpenAI's equivalent, on GPT‑5.6 — terminal, IDE and a cloud version that works on tasks while you're away. Bundled into ChatGPT plans (full access from Plus, ~$20/mo).
Why you should care even if you never code: these transformed programming first — Anthropic says over 80% of its own production code is now written by Claude. Then someone asked: what if we removed the code part? →
The chat assistant — Free · Go ~$8 · Plus ~$20 · Pro $100–200/mo.
The coding agent — bundled in; full access from Plus.
Plans & executes multi-step tasks — browses, runs code, hands back real decks & spreadsheets.
Image generation & editing in-chat — 2K output, consistent characters across a batch.
A reusable, pre-configured ChatGPT for one job ("our tone-of-voice editor") — shareable with the team.
Free & Go now show ads. And the famous Sora video app? Gone — story in a moment.
Same ladder as Claude: ~$20/mo (Plus) is where the real toolbox unlocks. Prices as of July 2026.
| Tier | Claude | ChatGPT | Google AI |
|---|---|---|---|
| Free | chat, limited | chat, limited (+ ads) | chat + Notebook basics |
| Entry | Pro ~$20 | Go ~$8 · Plus ~$20 | Plus ~$5 · Pro ~$20 |
| Power | Max ~$100 / $200 | Pro ~$100 / $200 | Ultra ~$100 / $200 |
| Team | ~$20–25/seat | Business ~$20–25/seat | Workspace ~$14–22/user |
Higher tiers buy more usage & early access — not a different product. The team tiers are where admin controls, SSO and "no training on your data" live — for work accounts, that's the row that matters. Prices July 2026 — they change often.
These reports look authoritative and still contain errors. Treat them as a well-organised starting point with a reading list — never a finished document you forward.
Script → presenter in 160+ languages. Training & explainers you re-render, not re-shoot, when things change. Free 10 min/mo · Starter $29 · Creator $89/mo.
Its party trick: video translation with lip-sync — the original speaker appears to speak another language, mouth matched. Free 3 videos · from ~$29/mo.
D-ID is the budget option (~$16/mo): animates a still photo into a talking head. Rule of thumb: Synthesia for training, HeyGen for marketing & localisation. Prices July 2026.
Describe a song → finished track with vocals. Pro ~$10/mo incl. commercial rights — but training data is in litigation: legal check before paid media.
Settled with the labels; rebuilding as a licensed "walled garden" — downloads currently disabled. A tool that can't export isn't a tool yet.
Licensed catalogue (Merlin/Kobalt, royalties paid) — the legally safest AI music route.
It transcribes your recording; delete a sentence in the text and it's cut from the video. One-click "um" removal, studio-sound cleanup. ~$16–24/mo — the highest ROI per hour of learning in this entire deck.
Prices ~July 2026.
The leader. Topic or document in → designed deck out; exports to PowerPoint, publishes as a website. Free to try · paid ~$10–25/mo.
Already included if you have Canva — better brand control, good presenter mode.
"Smart slides" that keep layouts tidy — but $40/user/mo, no free tier. Hard to justify vs the other two.
Also in this race: Claude Design (see the reference material) and ChatGPT's agent mode. And Tome — 2023's most-hyped deck tool — is dead: the churn lesson, again. Prices ~July 2026.
The old category king — revenue roughly halved. Survives on brand-voice consistency across big teams. ~$39–69/mo.
Left the category — pivoted to sales automation. Agents from ~$249/mo. The pivot tells the story.
The governance play: flags copy that breaks brand or compliance rules before human review. ~$39/user · enterprise.
AI over your own wiki — "summarise every campaign retro mentioning X." Now needs Business, ~$20/user/mo.
The takeaway: for writing itself, the $20 general assistant is now as good. Pay for these only for governance at scale. Prices ~July 2026.
An AI browser acting on pages you're logged into is a documented prompt-injection risk — a hidden instruction on a page can steer it. Keep agentic browsers away from sensitive logged-in systems.
Prices ~July 2026.
| Job | Examples | Also look at | Entry price |
|---|---|---|---|
| Everyday assistant + agent | Claude · ChatGPT · Gemini | — | free → ~$20/mo |
| Page or app from a prompt | Lovable | v0, Bolt, Replit | free → ~$25/mo |
| Generated video | Veo + Flow | Higgsfield, Runway | ~$15–20/mo |
| Templated / data video | HyperFrames | — | free (open source) |
| Avatar presenter | Synthesia | HeyGen, D-ID | free → $29/mo |
| Voice & dubbing | ElevenLabs | — | ~$5/mo (commercial) |
| Music | ElevenLabs Music (safest) | Suno (check rights) | ~$10/mo |
| Images & design | Canva | Ideogram, Firefly, Midjourney | free → ~$12/mo |
| Decks | Gamma | Claude Design, Canva | free → ~$10/mo |
| Cited research | Perplexity | lab deep-research modes | free → $20/mo |
| Automation | Zapier | Make, n8n, Relay | free → ~$30/mo |
Screenshot this one. Names churn; categories are stable — this is how you re-orient in six months. July 2026.
Imperial College London spent a decade on how superbugs acquire resistance. Google's AI co-scientist, given the same question, ranked the correct — unpublished — answer first in two days.
The hardest finance exam — essays included. Models passed a full mock in minutes (best ~79%). Humans train ~300 hours per level.
Official IMO gold medal, certified by the organisers — 5 of 6 problems, standard conditions. Only ~1 in 10 human contestants got gold.
The reframe: the exam-shaped part of professional work — recall, procedure, structured answers — is now cheap. Judgment, accountability, and knowing what to ask are not.
Google's Big Sleep agent found a flaw in software on billions of devices — one only attackers knew — and it was patched before they could strike. A first.
Anthropic disclosed the first largely AI-orchestrated espionage campaign: a jailbroken coding agent ran ~80–90% of the attack autonomously (Nov 2025).
It's the same loop introduced in the main talk doing both jobs. Which one it does is decided by the humans and guardrails around it — which is why the fine-print slides in this deck aren't decoration.
Link to Drive, Gmail, SharePoint, Slack… — it searches your actual documents, not just what you paste.
Official OpenAI add-in: narrates each step, cites cells, asks before writing. Built for financial workflows.
Third-party tools inside the conversation — design in Canva, search hotels — without leaving the chat.
⚠ Region check: several consumer-tier features have been limited in the EEA/UK; business tiers get broader access. Verify on your tier, in your region, before promising a demo.
Agent mode in Word, Excel & PowerPoint — works on the document itself. ~$21–30/user/mo on top of M365. Fun fact: the Office agents run on Anthropic's models.
Now bundled into base plans (from ~$14/user) — Gmail, Docs, Meet. Star feature: =AI("prompt", A2) in Sheets — an AI prompt as a formula, filled down 1,000 rows.
The trade-off vs the add-ins: built-ins are the path of least resistance (and often the easiest compliance story) — the dedicated tools are usually better at the work itself. Prices July 2026.
The safety rule: plug in only the actions you need. The AI can only misuse what you've connected — keep the adapter's keyring short.
All figures verified July 2026. This market moves monthly — re-check the vendor's page before quoting a price outside this room.